Spinda
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03 / Marketing

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Which hooks win clicks?

Spinda answers yes or no to questions about a hook, like “Does it ask a question?” Checked against 1,099 real headline A/B tests, those answers show which hooks get more clicks.

Pick an ad hook. See which hooks Spinda finds in it, and what to cut or add.

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What will Spinda do?

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Behind the demo

Hook Radar

Upworthy tested headlines on live readers, with readers split at random between versions. Spinda answered ten yes/no questions about every headline. Comparing headlines inside the same test shows which hooks won. Each hook and word was found on one set of tests and held up on another.

Try it here

On 1,099 real A/B tests with a clear winner, the same hook rules picked the winning headline 68% of the time when Spinda spotted the hooks, and 57% with no model, using code that can only spot questions and numbers. These are news headlines from 2013–2015, and clicks are not sales.

  1. 01

    Pick a hook

    Ten example ad hooks for a skincare brand.

  2. 02

    Read the answers

    Which hooks Spinda finds, and how much each one moved clicks.

  3. 03

    Take the next step

    Cut what lost and add what won, then run it on your own A/B tests.

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